Appleton Estate Jamaica Rum has officially been named a CoolBrand in an influential annual initiative to identify the coolest brands.
The CoolBrands® list, now in its eleventh year, follows a vote by a combination of just under 3,000 consumers and a panel of 39 designers, style experts, media personalities and prominent figures from the worlds of TV, fashion and music. Helping rate coolness this year were the likes of Radio 1 DJ, Gemma Cairney, fashion blogger, Susie Bubble, hip-hop duo, Rizzle Kicks, celebrity chef, Gizzi Erskine, and musician, actor and director, Plan B.
Co-ordinated by The Centre for Brand Analysis, the prestigious CoolBrands list was drawn from over 10,000 independently identified brands and whittled down into a shortlist of 1,200. The panel of 39 influencers then scored each brand, bearing in mind factors such as style, innovation, originality, authenticity, desirability and uniqueness, before just under 3,000 members of the British public gave their ratings. The views of both the panel and consumers were combined to produce a list of the brands most highly rated by both council and consumers. Appleton Estate Jamaica Rum beat tough competition to take its place in the prestigious list.
Stephen Cheliotis, Chairman of the CoolBrands Expert Council, said: “Even in a recession a desirable reputation is vital, so being seen by opinion formers and the British public as a stylish attractive brand, is not only a great compliment but an indicator of success. Competition was fiercer than ever, so achieving CoolBrands status is something that Appleton and J. Wray & Nephew can be truly proud of.”
The CoolBrands survey has been compiled annually since 2001. The results are published every September and a selection of the country’s coolest brands are featured in a luxurious, hardback format book.You can also stay up-to-date on CoolBrands news at the CoolBrands Facebook page ;Twitter.com/CoolBrandsUK and CoolBrands.uk.com