J Wray & Nephew
Jamaica’s largest rum company – proprietors of Appleton Estate Jamaica Rum, Wray & Nephew White Overproof Rum, Coruba Jamaica Rum and Sangster’s Rum Cream.
To operate a global trade programme placing the company and brands firmly centre stage in the exciting premium rum and spirits category.
Undertake an ongoing communications programme directed towards the key trade and business audiences, and firmly position the company and its brands as drivers in the spirits categories in which they operate. At the same time providing a monitoring service on all matters likely to impact upon the company and its brands on an international basis, and to distribute such to all key personnel - thus monitoring the progress of the key international brands and arena. Also assisting with entry in selected international competitions, and placing any trade support advertising internationally.
H&D worked firstly for the UK subsidiary of JW&N when the UK company was formed in 1991. A year later H&D was appointed as the international trade agency by JW&N in Jamaica, for whom they have worked directly since. Reaffirmed as the ‘agency of choice’ a decade ago, H&D is respected by the international media as a trusted source of core material and comment. In the past, H&D has worked for the Jamaica Trade Commission in London, and other Jamaican organisations, and in 2011 was invited to recommend a comprehensive communications programme for the Jamaica Tourist Board in Jamaica.