The independent arbiter of quality and safety.
To uplift awareness of the BSi Kitemark in terms of certifications and recognition, and to increase use, relevance and interest in this, the World’s leading quality standard
Using an extensive meld of techniques encompassing comprehensive media relations, PR, targeted B2B advertising and exponential campaign, H&D’s Multicom agency operated a 3-Year campaign designed to increase awareness, interest, relevance and certifications.
It worked. Research confirmed that awareness multiplied to the highest level ever for the Kitemark, its purpose and its benefits. Certification applications soared, and conferences and briefings were over-subscribed. It is understood that high awareness levels were maintained long after the conclusion of the 3-year programme.