logo

J Wray & Nephew

  • appleton rum
  • Appleton Rum
  • Appleton Rum

J Wray & Nephew

Jamaica’s largest rum company – proprietors of Appleton Estate Jamaica Rum, Wray & Nephew White Overproof Rum, Coruba Jamaica Rum and Sangster’s Rum Cream.

Objective

To operate a global trade programme placing the company and brands firmly centre stage in the exciting premium rum and spirits category.

Programme

Undertake an ongoing communications programme directed towards the key trade and business audiences, and firmly position the company and its brands as drivers in the spirits categories in which they operate.

Review

H&D worked firstly for the UK subsidiary of JW&N when the UK company was formed in 1991.  A year later H&D was appointed as the international trade agency by JW&N in Jamaica, for whom they have worked directly since.

>> More

Client:J Wray & Nephew
Date: November 26, 2012