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Skoda Auto

Skoda

Skoda Auto

The Czech Car manufacturer at a time before it was melded with Volkswagon.

Objective

To raise the profile of this dependable workhorse, and draw attention to its continued success in rallying and endurance trials

Programme

The job comprised consumer and trade PR, trade media track test days, loan programmes, and the first ever motoring editor’s trip to the Skoda plant in Mlada Boleslov, in the Czech Republic. Exciting times when in hand with the advertising agency of choice, hard-working PR was starting to make a difference in terms of perception and respect.

Previously known as the butt of certain jokes, reality belied that thinking, and reliability and value progressively showed through.

Review

A very enjoyable Client account where once journalists had experienced the product, respect progressively grew. H&D was able to make a difference to the tone of coverage for the marque, and place the values and reliability at the forefront.

Client:Skoda Auto
Date: November 26, 2012